Bahrain Expands Digital Transformation in Tourism Sector

Bahrain's Tourism Minister Fatima bint Jaafar Al Sairafi announced the Kingdom is strengthening its tourism competitiveness through digital transformation and artificial intelligence. The Ministry and Bahrain Tourism and Exhibitions Authority are deploying modern technologies to enhance visitor experiences, improve service accessibility, and develop interactive digital platforms showcasing attractions, aligned with the Tourism Sector Strategy 2022–2026.

Keeping pace with technological developments is going hand in hand with strengthening sustainability in tourism.