Apple's new CEO revives Steve Jobs' digital hub strategy from 2001

Apple CEO John Ternus positioned the iPhone as the company's intelligent personal hub during his first keynote, mirroring Steve Jobs' 2001 strategy when he defended the Mac before launching the iPod. Ternus dismissed doubts about the iPhone's future, emphasizing its powerful processor, cameras, and on-device AI capabilities as ideal for the AI era.

There's no product in the world better designed to be your intelligent personal hub than iPhone.