VCs and Celebrities Bet on AI Startups in Media and Sports

Artificial intelligence investment is expanding into media, entertainment, and sports. Premji Invest joined Runway's $315 million Series E round, while Peak XV led Dashverse's $13 million Series A. IAN Alpha Fund backed SportVot with Rs 33 crore in April. Celebrities are joining too — Shah Rukh Khan's family office invested in Mythik, and actor Bhumi Pednekar founded AI film studio Maya.

"AI directly attacks all three by reducing production cost, ad monetisation and turning sports or entertainment data into real-time fan engagement."