Phil Schiller's App Store exit reportedly driven by wariness over future plans

Apple veteran Phil Schiller is leaving his App Store leadership role, citing family time and philanthropy — but Bloomberg's Mark Gurman reports a second factor: new CEO John Ternus and services chief Eddy Cue plan to boost App Store margins and recurring revenue. Schiller believed squeezing more profits would deepen conflicts with governments and developers, so he chose to step aside rather than be drawn in.

Schiller believed that trying to squeeze more profits from the business would only increase conflict with governments and developers.